A healthier weight,
a longer life together.
Our weight loss program for dogs and cats is built around your pet's real life — their treats, their walks, their begging face. Personalized, evidence-based, and gentle on everyone in the household.
350 Hudson Street, New York, NY · Dr. Kurtzman & Dr. Liff
APOP finding
Overweight pets live, on average, 2.5 years less than their ideal-weight peers.
What makes our program different
We don't just hand you a bag of food. We build a plan with you — and stay close while you live it.
Whole-pet assessment
Body condition scoring, circumference measurements, and a real conversation about your dog or cat's daily life.
A plan you can actually follow
Calorie targets based on ideal weight, food strategies for your household, and treat math that respects the begging face.
Phone check-ins that matter
A 4-day call, then biweekly check-ins with our techs — so small problems never become setbacks.
We start by understanding your pet's world.
Before any number on a scale, our intake questionnaires get to know your dog or cat as a family member: their favorite treat, how they greet you at the door, who feeds them when you're not home. That's where lasting change begins.
- Detailed canine and feline intake forms
- 9-point Body Condition Score with photos at each visit
- RER-based calorie targets, not generic feeding-guide math
- A journal to track meals, treats, exercise, and wins
of U.S. dogs are overweight or obese (APOP)
of U.S. cats fall into the same range
ideal weekly weight loss — gentle, sustainable, lasting
Add Pure Paws to your home screen.
Log weights, fill out the tracking journal, and earn Paw Points in one tap — no app store, no download.
iPhone (Safari)
Tap Share → Add to Home Screen
Android (Chrome)
Menu ⋮ → Install app
Ready to start?
Book a weight loss consultation with Dr. Kurtzman or Dr. Liff. We'll take it from there — one walk, one meal, one small win at a time.